Amazon Stops Selling e-books On Android App Amid New Google (2022) Play policy
Amazon has turned off the feature in the Kindle app for Android that lets you buy ebooks. When a customer tries to buy a digital book, they see a new screen that tells them that buying ebooks is no longer possible because Google has changed its policies.
This happened because Google now requires all apps to use their billing system and will take 30% of every transaction. Amazon is the biggest seller of ebooks in the world, so the amount of money that Google would get as a commission would be huge. Amazon is the latest company to stop digital transactions on Android. In recent weeks, Audible and Barnes and Noble stopped selling audiobooks and ebooks in their apps.
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Amazon took away the ability to buy digital books in their iOS app back in 2011 when Apple made a similar rule that forced companies to use their billing system. Since Apple users are wealthier and buy more content than other people, this was a big blow. To get around this problem, Amazon made the Kindle Cloud Reader, which worked with Safari and let people buy and read books right in the browser.
Amazon then made its official app for Android even better. They did this because Google didn’t make everyone use their billing system, and for about ten years, this worked well. All of this changed when Google said in 2021 that all apps would have to use their billing system by June 1, 2022. Google said it would get rid of apps that didn’t follow its billing rules.
Why can’t Amazon just keep selling books on Android and pay Google 30% of the price of each book sold? This is because anyone who runs a bookstore and stocks it with digital content from major publishers is acting as an agent for the publisher. Agency pricing means that big publishers like Hachette, HarperCollins, Simon & Schuster, and Penguin Random House set the price of an ebook, and all retailers have to sell it at that price. This system was only put in place by publishers in 2015.
Before that, Amazon set its prices and lost money on every title it sold to get more people to buy Kindles. The goal of agency pricing is to make sure that no one has a price advantage over anyone else. This means that the profit on each book sold isn’t very big. However, Amazon sells millions of ebooks every month, so they make a lot of money just from the size of their business. If Amazon gave Google 30% of every ebook sale, Google would lose money on every single book. This is why they turned off in-app purchases.
For readers, being able to buy ebooks through the Kindle app is a very bad thing. Using the Kindle app on any mobile operating system, you can no longer buy ebooks. The Kindle app has been changed so that it can only be used to read books and not to make purchases.
To read books on your Kindle app for Android, you would need to log in to your Amazon account on your computer or mobile web browser, find a book you want to buy, buy it, and then open the Kindle app and sync it. This is just one more thing that makes it hard to buy ebooks.
I think that what Apple and now Google have done is just cruel. They have made it so that digital bookstores can’t make money on their platforms. But there might be a reason for all the chaos. When Apple forced all the big bookstores to stop using iOS, Apple Books became more popular. This audiobook and digital bookstore sell content through its app. Since it owns the platform, it doesn’t have to pay commissions. Google is in a similar situation.
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They have gotten rid of Audible, which was the biggest seller of audiobooks in the world. They also made it impossible for Barnes and Noble and now Kindle to sell digital content. Google Play Books will be the only game in town once all of Google’s competitors have left their platform. They have never been the most popular bookstore, but that will soon change. Since Google runs its billing system and owns Android, it won’t have to pay commissions and will keep all of the money it makes.
How will people be able to buy Kindle ebooks and read them in the future? There are two main ways to get it done. One is their line of Fire Tablets. Amazon’s billing system is used on these devices, so Google has nothing to do with them. The second is any Kindle e-Reader that uses e-paper technology. Amazon lets you buy audiobooks and ebooks right from the device. The Kindle is the most popular e-reader in the world. Last year, they released the Paperwhite 11th Generation with 300 PPI resolution and huge 6.8-inch screens, as well as the Paperwhite Signature Edition.
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