Drinks group Coca-Cola stated on Tuesday it would begin using PET bottles in Sweden made only of recycled plastic in a first step towards increasing its use of recycled plastic in Western Europe.
Coca-Cola mentioned the shift at its Jordbro plant south of Stockholm would enable the corporate to make use of around 3,500 tonnes less of virgin plastic yearly.
The corporate also mentioned increasing the share of recycled material in packaging was an efficient method to reduce CO2 emissions.
The group uses 128 billion PET bottles a year worldwide, of which 205 million are in Sweden, firm spokeswoman Frida Keane said.
Coca-Cola and competitors such as PepsiCo and Nestle are stepping up action to curb plastic use as the trade reacts to growing consumer concerns about climate change and plastic waste pollution.
Environmental group Greenpeace stated in October that Coca-Cola was the world’s largest producer of plastic rubbish for the second consecutive year.
Keane stated the shift in Sweden was a baby step toward an organization’s ambition to use PET bottles from 50% recycled plastic in Western Europe by the end of 2023.
At group level, Coca-Cola’s recycled plastic ratio is 11% currently, and in Western Europe, 27%, Keane stated.
In 2018, Coca-Cola pledged to gather and recycle a bottle or can for every one it sells worldwide by 2030.
Its step in Sweden, planned for the first quarter of 2020, is a joint program by the beverage producer and its bottling associate in western Europe, Coca-Cola European Partners CCEPC.L, Keane stated.