Mama Announces Ed Sheeran Performance, Special Collabs, and More

Luckily, we will have Sheeran this year at MAMA! Recently, it was made official that Ed Sheeran, the Shape of You performer, will do a special performance at MAMA 2021, which is sure to be spectacular. This news has taken the excitement of the audience, one level up.

On November 16, at 10 a.m. KST, a global conference for the MAMA 2021 was conducted. CJ ENM made some big news concerning the Mnet Asian Music Awards (MAMA) of the year. A special concert by English singer-songwriter Ed Sheeran is planned this year. 

According to Soompi, Chief Producer of Mnet, “Ed Sheeran wrote BTS’ ‘Permission to Dance.” He has some good ties to K-pop. He is the singer who performed ‘Bad Habits,’ which is among the most popular pop songs in Korea this year. He’s getting able to perform a MAMA version.”

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The stars appear to be aligned for this year’s Mnet Asian Music Awards, which is expected to take place on December 6. CJ ENM, the corporation behind the awards event, revealed its position on a number of fronts at a press conference on November 16.

South Korea Hosting Mama

This year’s MAMA will be held in South Korea. The MAMA production crew, on the other hand, hopes to bring the award ceremony to the United States one day. Kim Hyun Soo, head of CJ ENM’s Music Content Division, stated:

“We will broaden the host countries to the Asian market and other surrounding regions before organizing MAMA in the United States.” We will welcome superstars to represent South Korea in Korean movies, drama, and lifestyle as we focus on K-pop, and we will increase communication.”

Mama
Mama

Lee Hyori, the award’s first-ever female host, will host the 2021 MAMA. CP Park Chan Wook characterized her as the “past, present, and future K-POP and someone who totally suits the idea of this year’s MAMA.”Other MAMA 2021 performances include cooperation between numerous fourth-generation K-pop groups.

Additionally, there will be eight female dance gangs who dazzled viewers in Street Woman Fighter. The corporation has yet to divulge the identities of the organizations, which has sparked the interest and expectation of the audience.

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Park Chan Wook also stated that the production team is working on a number of ideas to prepare the stage for their homecoming. He went on to say that it will be “like a present for fans.”

Evaluation Criteria of Mama

There are changes in the evaluation system. This year’s MAMA will be hosted offline with an in-person audience, with the theme “Make Some Noise.”

“We probably wouldn’t be able to invite many people to the audience,” Mnet’s CP (chief producer) Park Chan Wook remarked, “but we believe it’s a huge difference that the artists and the audience are meeting.” It will be carried out in compliance with official rules for disease prevention.”

This year’s categories will be different. Till this year, the evaluation criteria included music data from the Gaon chart, Twitter, and YouTube. This year’s criteria also include data streaming from Apple Music. Fan votes would not be one of the factors for assessing.

The Artist of the Year, Song of the Year, and Album of the Year awards, as they have been in past years. The Worldwide Icon of the Year and the Worldwide Fans’ Choice Top 10 awards, on the other hand, will be decided purely by fan voting, with no other considerations.

Streaming data from Apple Music, a music streaming provider available in 167 countries, is also included in this year’s criterion. Samil, a third-party company, will calculate the data.

“K-pop is blowing over the world,” Apple Music’s Global Creative Director Zane Lowe said in a video. It’s groundbreaking, with innovative melodies, and it is essential to the progress of mainstream music.” “I am glad to present fans across the world with an opportunity to celebrate the success of K-pop and vote for their favorite musicians,” he added.

By streaming on Apple Music, you may vote on the Top 10 Worldwide Fans’ Choice. [MAMA’s] standing as a global music show will be boosted even further with the addition of streaming data.”

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