Orders for Tesla’s electric pickup Cybertruck are moving closer to the record set by the corporate’s Model 3 sedans back in 2016, with company head Elon Musk indicating 250,000 customers have now lined up to purchase the new car in less than a week after its launch.
The pool of reservations has been encouraged by Tesla’s cut-price $100 deposit to make a booking and a constant drumbeat of promotion from the Silicon Valley billionaire to his fans on twitter.
Musk tweeted “250k” Tuesday night in an apparent reference to the number of orders. The corporate didn’t immediately confirm that figure Wednesday.
Ford Motor executive Sunny Madra has also pitched in by challenging Musk through his Twitter account to an “apples to apples” tug of war between the Cybertruck and an equivalent Ford F-150 pickup.
At the Cybertruck launch last week, Musk showed a video of the Tesla vehicle winning a tug of war and dragging a Ford truck uphill. He stated he would happily maintain another game next week.
One online bookmaker Wednesday had Tesla as favorite to win a match at odds of 5 to 2 on.
Tesla’s shares have been up marginally on Wednesday afternoon, however, it was still down around 7% since the automobile’s launch last Thursday.
Tesla started bookings immediately after the unveiling and allowed potential buyers the option to reserve three variations of the truck priced at $39,900, $49,900, and $69,900. It plans to begin production of the truck around late-2021.
The reservation price compares to $1,000 that the firm charged for booking a Model 3 in the months after its much-awaited launch three years ago.