Stranger Things Season 4 Volume 2: Netflix Played This Trick To Retain Subscribers

On May 27th, the first volume of Stranger Things Season 4 was released. On the other hand, the second volume of the current season debuted on July 1. Some viewers may be confused by Netflix’s decision to split a single season into two parts. You may recall that the first volume of Season 5 of Money Heist was released in September 2021 and that the second volume was released in December 2021.

Stranger Things Season 4 Volume 2

This strategy has lately been implemented by the streaming giant. The fact that Netflix lost 200,000 users in Q1 2022 and expects to lose another two million users in Q2 2022 could be related to this as well.

Stranger Things Season 4 Volume 2
Stranger Things Season 4 Volume 2

The success of the Korean TV series Squid Game and two major film releases, Don’t Look Up and Red Notice, helped Netflix boost its global subscriber base by 8.3 million in the December quarter.

The service has 222 million paying subscribers worldwide, but its net additions dropped by more than half in 2021, from 37 million the year before. The company’s fiscal year runs from January to December. Netflix reported “slightly higher churn” in its April earnings call, but the company maintained that its customer retention rate was “at a very healthy level.”

According to Netflix, paid memberships in the Asia-Pacific region increased to 2.6 million in the third quarter of 2018 from two million in the third quarter of 2017, despite the fact that the service is still down for a large percentage of the region due to COVID-19. This, the research claims, occurred after a time of great growth in both Japan and India.

Now, if you want to see all of Stranger Things Season 4 right away, you need to sign up for a Netflix subscription for at least two months, preferably three. Netflix often distributes the complete show at once, as opposed to its competitors which release one episode every week.

By the end of April, 23% of the people in the US who had Netflix subscriptions had canceled them. More new customers are canceling Antenna than any other competing service, including Apple TV+ and HBO Max, both of which previously experienced higher early churn rates but have since lowered them.

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