As Meta imitates rival network Twitter, users of Facebook and Instagram will soon have to pay to be verified on the social media platforms. The program will launch in Australia and New Zealand later this week, according to Mark Zuckerberg, Meta’s CEO, who announced in a Facebook post on Sunday. According to the firm, a monthly subscription would cost $11.9 on the web or $14.99 on iOS and Android (or $19.99 on the web or $24.99 on iOS and Android in Australia).
According to Zuckerberg, the service will also provide “additional impersonation security,” improved reach for verified users, and direct access to customer care in addition to the blue badge. To avoid the embarrassment of accounts impersonating people and brands, as happened when Twitter first put out its paid verification service, Meta said it would rely on government ID credentials to authenticate the identity of verified accounts.
Users must be at least 18 years old, and accounts must have a posting history. Businesses would not be able to use the service at this time, according to Meta. According to the firm, the improved exposure of postings from verified users “depends on a subscriber’s existing audience size and the topic of their posts.”
Smaller audiences might have a more significant impact, and according to the business, “unique stickers” would also be available on Facebook, Instagram, and Facebook reel stories:
Verified or blue checkmark on social media handles has been associated with the credibility & online clout of the account holders. @facebook @instagram follows the footsteps of @Twitter by deciding to sell blue badge #blueTick @Apple @Meta https://t.co/3bboMRhiv6
— Dr.Omkar Rai (@Omkar_Raii) February 20, 2023
In November, Meta made 11,000 personnel reductions, or 13% of its workforce, due to declining ad revenues and the general economic crisis. Before recovery, the company’s share price dropped by more than 70% in 2022, and in July, it reported its first-ever sales decline. Elon Musk, the CEO of Twitter, said in response to the news that Meta would “inevitably” follow Twitter.
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Twitter Only Allows Paying Users To Use SMS Two-Factor Authentication
Additionally, Twitter stated on Friday that starting on March 20, it will only offer SMS-based two-factor authentication to customers who have a Twitter Blue subscription, which costs $8 per month ($11.65). A security key and third-party apps, thought to be more secure than SMS-based systems, are the current methods of free two-factor authentication offered by the corporation. Twitter stated that it would disable two-factor authentication for non-subscriber accounts that now utilize SMS authentication if they do not move before the deadline.
The change has raised worries that, if users don’t migrate over, it could result in widespread account hacks the next month. Even if only 2.6% of active Twitter accounts employ two-factor authentication as of December 2021, 74.4% of those using SMS as their login form, according to Twitter’s most recent transparency report before Musk’s takeover.
Musk asserted that fraudulent two-factor authentication messages were “scamming” Twitter out of USD 60 million annually. Separately, he backed up a tweet claiming telecommunications corporations were behind the scams, using bot accounts to perform the two-factor verification procedure to profit from Twitter’s text message advertising.
FAQs
What Is A Meta Subscription?
Meta is launching a paid subscription service for Facebook and Instagram to let users verify their accounts by submitting government identification.
What Is Paid Verification?
Payment Verification describes the procedures that allow customers to verify or confirm their payment after purchasing any product or service. This set of guidelines can usually be conducted through the Internet by the customer.
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